Arkansas announces jersey patch partnership with Tyson Foods
On3 • • sports
Key Points:
- Arkansas Razorbacks have entered a five-year partnership with Tyson Foods, starting in 2026, featuring the company’s logo on all athletic program jerseys and extensive branding across courts and fields.
- Approximately 90% of the revenue from this deal is expected to benefit Razorbacks athletes through name, image, and likeness (NIL) opportunities, with Tyson incorporating student-athletes into brand ambassador programs.
- Arkansas athletics director Hunter Yurachek described the agreement as the largest true sponsorship in college athletics currently, although Tyson Foods chairman John Tyson clarified the deal is not near $100 million.
- This partnership is only the second major all-sport jersey sponsorship deal since NCAA approval, with Tyson Foods becoming the exclusive jersey partner across all 19 Razorbacks sports
