Arkansas Razorbacks sign 'lucrative' deal with Tyson Foods for jersey patches in all sports
Whole Hog Sports • • sports
Key Points:
- The Arkansas Razorbacks have signed a five-year, exclusive jersey patch sponsorship deal with Tyson Foods, starting in the 2026-27 academic year, covering all 19 sports and including logo placements on playing surfaces and press conference backdrops.
- Athletics director Hunter Yurachek described the agreement as "the most lucrative true corporate sponsorship deal in college athletics," highlighting Tyson's commitment to positively impact every student-athlete and sport.
- This deal follows a recent NCAA rule change allowing teams to sell jersey patch sponsorships for regular-season games, with Arkansas becoming one of the few schools to secure a comprehensive, exclusive sponsor across all sports.
- Tyson Foods, a national brand headquartered in Springdale, Arkansas, will also engage some Razorback athletes as brand
