As Kennedy Center Rebrands It’s Mired in Black Tape
The New York Times • • entertainment
Key Points:
- Black and red tape has appeared throughout the John F. Kennedy Center for the Performing Arts, covering the center's name and former logo in various locations, including grand halls and parking garage entryways.
- Visitors noticed the tape this week, which seems to obscure parts of the institution’s branding, giving the appearance of redaction.
- The tape is linked to a recent rebranding effort following a board vote last month to rename the center the Trump Kennedy Center.
- Richard Grenell, the center's president, confirmed the signage changes will reflect the bipartisan name designated by the board but stated this does not affect the congressional directive for the memorial.
