Asian Tour joining alliance with PGA and European tours, a blow to LIV Golf

Key Points:

• The PGA Tour, European Tour, and Asian Tour announced a strategic alliance effective through 2029, aimed at global collaboration to enhance commercial and playing opportunities, which may impact the Asian Tour's prior partnership with LIV Golf.
• This alliance includes co-sanctioning at least two Asian Tour events annually for the next three years and creating pathways for Asian Tour players to join European circuits, restoring cooperation that had paused since 2022.
• LIV Golf, which invested $300 million in the Asian Tour's "International Series," faces a setback as the Saudi-backed league is losing influence and funding, with its CEO seeking new investors amid the Public Investment Fund's withdrawal after this season.
• The announcement follows a lawsuit filed by Mobii Systems Group against LIV Golf for unpaid technology fees, and coincides with the PGA Tour and European Tour strengthening their partnership, including collaboration on the Australian Open and other national opens.
• Officials from the PGA Tour and European Tour emphasize the alliance as a step toward a more connected global golf ecosystem, aiming to create new opportunities for players and develop future elite talent worldwide.