At Milan Fashion Week Men’s, Ralph Lauren speaks to a younger crowd
CNN • • general
Key Points:
- Ralph Lauren held its first runway show in Milan in over 20 years during Men's Fashion Week, showcasing its Fall-Winter 2026 collection from both the premium Purple label and the younger, sportier Polo line.
- The Polo label, popular among Gen Z due to its coffee shops and pop culture ties, led the runway, reflecting the brand's strong appeal to younger consumers who ranked Ralph Lauren as the second most desirable luxury brand under 35 in 2025.
- The show featured a diverse celebrity audience including Noah Schnapp, Tony Leung, Nick Jonas, and Tom Hiddleston, highlighting the brand’s broad appeal across generations and cultures.
- Ralph Lauren emphasized timeless yet versatile menswear inspired by individuality and lifestyle
