'Backrooms' Amazing With $9M In Previews
Key Points:
- The A24 film "Backrooms," directed by Kane Parsons, has generated $9 million in preview ticket sales starting at 4 PM, surpassing previews for "Scream 7," "John Wick: Chapter 4," and nearing figures for "Eternals" and "Five Night’s at Freddy’s."
- Early tracking indicates strong interest among men and women under 25, with expectations that the movie could exceed its initial $40M-$45M opening forecast, potentially rivaling openings like "Final Destination: Bloodlines."
- Produced by Atomic Monster-Blumhouse, 21 Laps, Odd Fellow, and Chernin Entertainment, the film was co-financed by A24 and Chernin for under $10 million and is projected to be profitable by the end of its opening weekend.
- On Rotten Tomatoes, critics rate the film at 88% while audience scores are slightly lower at 74%; the story centers on a therapist searching for a patient in a strange, alternate universe inside a desolate furniture store.