Barron Trump gets in on the family grift
Daily Kos • • business
Key Points:
- Barron Trump is launching a yerba mate beverage company named "Sollos," which will produce only one flavor: a pineapple-and-coconut ready-to-drink yerba mate.
- The brand name "Sollos" is derived from the Spanish word "sol" (sun) and its reverse, symbolizing the sun's cycle, accompanied by the trademarked slogan "It Begins Where It Ends™."
- The product is essentially a virgin piña colada with caffeine, entering a market already saturated with similar drinks, and the company emphasizes perfecting a single recipe rather than offering multiple flavors.
- The business is registered at the residence of Jay Weitzman, a major Trump donor with federal contracts, though the company claims this is due to a partnership with Weitzman’s grandson who lives there.
- Critics view the venture as another example of the Trump family leveraging political connections and name recognition for business, with skepticism about the product's originality and legitimacy.
