Bay Area woman who bought 'Marry Me' billboards gets date

New York Post • February 16, 2026 • business

Key Points:

Lisa Catalano launched an extensive dating campaign in fall 2025, using billboards and taxi ads in the Bay Area to find a Valentine’s Day date, spending thousands of dollars on advertising and promotional materials.
Her campaign attracted over 4,000 applications, which she personally reviewed to narrow down to five first dates; her Valentine’s Day date was with someone she had been seeing for about a month, not from the initial batch.
Catalano requires all men she dates to sign NDAs to protect privacy, and despite facing personal attacks and online criticism labeling her as desperate, she remains optimistic and values the support from many admirers.
The campaign was born out of frustration with traditional dating apps and has been emotionally taxing, but Catal