BBC Confirms Landmark YouTube Deal
Variety • • entertainment
Key Points:
- The BBC has entered a strategic partnership with YouTube to produce original content and launch new channels targeting children and young adults, aiming to engage younger audiences increasingly turning to the platform.
- The collaboration will showcase key BBC moments, such as the Winter Olympics, and promote BBC’s linear channels through YouTube, enhancing cross-platform visibility.
- The partnership includes investment in the UK’s creative sector by supporting creators, providing upskilling opportunities, and partnering with TV producers to develop digital-first content.
- Led by the National Film and Television School, 150 media professionals will participate in workshops to enhance their YouTube skills as part of a broader training initiative.
- BBC director-general Tim Davie and YouTube VP Pedro Pina emphasized the
