'Big Brother' Season 28 Debuts To Best Premiere Audience In 5 Years
Deadline • • entertainment
Key Points:
- Big Brother Season 28 premiered to 3.88 million live and same-day viewers, marking its most-watched debut in five years and a 22% increase from last year's premiere.
- The premiere set records as the most-watched Thursday night Big Brother debut in six years and achieved the franchise’s highest social media engagement since 2020, with 8.1 million views and 866,000 interactions.
- Season 28 introduced the “Big Brother: Time Trip” twist, featuring 14 new Houseguests and surprise appearances from reality TV veterans, including Rachel Reilly, whose unexpected exit became a key moment.
- The season launched with a special 90-minute premiere and will offer the most original programming hours in 25 years, including extended Wednesday episodes and the return of Big Brother: Unlocked on Fridays.
- Big Brother is set to make television history this season by becoming the first primetime series to reach 1,000 original episodes later this summer.
