Bills got ahead of Bijan Robinson contract with James Cook deal

Key Points:

• The Buffalo Bills faced criticism for signing running back James Cook to a four-year, $46 million extension before the 2025 season, with many questioning the value of investing $11.5 million annually in a traditionally undervalued position.
• The running back market has rapidly escalated, highlighted by the Atlanta Falcons signing Bijan Robinson to a three-year extension worth up to $75 million, averaging $22.25 million per year, surpassing previous top contracts.
• Despite the market shift, Cook's production remains elite, with over 1,000 rushing yards in three consecutive seasons and leading the NFL in rushing yards and touchdowns in recent years.
• Cook’s contract, once considered expensive, now ranks 12th in average annual value among running backs and is viewed as a bargain compared to newer deals like Robinson’s and the anticipated contract for Jahmyr Gibbs.
• The Bills’ early commitment to Cook is increasingly seen as a smart move, locking in a top-performing player at a cost that looks favorable amid the evolving market for elite, versatile running backs.