Bootleg Cards, Big Trouble: ESA Takes Notice of Anbernic

Key Points:

• The Entertainment Software Association (ESA) has recommended that the United States Trade Representative (USTR) classify retro emulation device maker Anbernic as a ‘superfake’ due to selling handheld consoles with pre-loaded pirated game ROMs.
• The ‘superfake’ designation targets high-quality counterfeit products nearly indistinguishable from authentic ones and could lead to restrictions on Anbernic’s sales in the U.S. market.
• If the USTR accepts the ESA’s recommendation, Anbernic may be barred from selling devices with pre-loaded ROMs in the U.S., potentially impacting distribution through major platforms like Amazon and eBay.
• This is the first year the ESA has emphasized ‘superfakes’ in their annual notorious markets report, highlighting increased scrutiny on companies like Anbernic involved in piracy-related activities.
• To avoid potential sales bans, Anbernic is advised to discontinue selling devices with pre-loaded pirated games, which could affect retro gaming enthusiasts awaiting new products like the Anbernic RG DDS.