Breaking: Arkansas Athletics Announce Historic Partnership Deal With Tyson Foods
OutKick • • sports
Key Points:
- Arkansas has signed an exclusive, comprehensive sponsorship deal with Tyson Foods, integrating the brand across all 19 men’s and women’s varsity Razorback teams starting in the 2026-27 season.
- Tyson Foods will be designated as the "Official Protein of the Arkansas Razorbacks," with logo placements on fields, courts, media backdrops, and involvement in brand ambassador programs with student-athletes.
- Arkansas Athletic Director Hunter Yurachek described the partnership as transformative and a testament to the strength and appeal of Razorback Athletics.
- This deal follows a new NCAA rule allowing schools to display sponsor logos on athletic jerseys and venues, opening new revenue streams for college sports programs.
- The terms of the Tyson Foods agreement remain undisclosed
