BTS Book Series Launching in Partnership With Running Press, BigHit
Rolling Stone • • entertainment
Key Points:
- BTS announced new book releases for their 2024 BTS Festa anniversary celebration in partnership with Hachette Book Group’s Running Press, CAKE Corp, and BigHit Music.
- On September 15, BTS will release "BTS Lyrics Inside," featuring members dissecting the songwriting and deeper meanings behind songs from albums like Proof and Most Beautiful Moments in Life, with lyrics presented in original languages and English translations.
- Alongside the lyrics book, BTS will release a "BTS Recipe Book," inspired by their album eras, featuring Korean dishes such as Korean fried chicken and ginseng chicken soup, with digital codes offering exclusive videos and cooking tips from the members.
- The publishing partnership aims to deepen fans' connection to BTS by breaking down language and cultural barriers and will continue through 2027 with more releases planned.
- Executives from Running Press and CAKE highlighted the importance of delivering thoughtful content to BTS’s global fanbase and providing immersive, educational experiences for ARMY.