BTS is releasing limited edition hotteok-flavored Oreos
CNN • • business
Key Points:
- BTS is partnering with Oreo to launch a limited-edition cookie flavor inspired by hotteok, a popular Korean brown sugar-stuffed pancake, available starting June 1.
- The purple cookie wafers feature 13 unique designs, including messages to fans and the names of the seven BTS members, symbolizing the group's connection with their fan base, ARMY.
- Oreo's collaboration with BTS will be a global release, available in over 80 countries, marking a significantly wider distribution than previous celebrity partnerships.
- BTS, on hiatus since 2022 for military service, recently returned with a major concert and new album, but now faces increased competition from other rising K-pop groups worldwide.
- Despite economic challenges like inflation and rising gas prices, Oreo remains a top-performing brand for Mondelēz International, generating over $4 billion in sales in 2023 by positioning itself as an affordable indulgence.