BTS is releasing limited edition hotteok-flavored Oreos
KSL.com • • entertainment
Key Points:
- K-pop group BTS is collaborating with Oreo to release a limited-edition cookie flavor inspired by hotteok, a popular South Korean brown sugar-stuffed pancake, available starting June 1.
- The cookies feature purple wafers engraved with 13 unique designs, including messages to fans and the names of the seven BTS members, reflecting the group's signature color and fanbase, ARMY.
- This global collaboration will launch in over 80 countries, significantly expanding Oreo's international reach compared to previous limited-edition releases like Selena Gomez's horchata-inspired cookies.
- BTS recently ended a hiatus due to mandatory military service and returned with a major concert in Seoul, but now face increased competition in the K-pop market from groups like BlackPink and Stray Kids.
- Despite economic challenges such as inflation and reduced consumer spending, Oreo remains a top brand for Mondelēz International, using limited-edition collaborations like this to maintain cultural relevance and drive sales.