Buc-ee’s sues convenience store over beaver logo, alleges trademark infringement

Key Points:

• Texas-based convenience store chain Buc-ee’s has filed a federal trademark infringement lawsuit against Beaver’s Mini Mart in Beavercreek, Ohio, alleging the small business’s name and logo are confusingly similar to Buc-ee’s trademarked beaver mascot.
• Buc-ee’s claims Beaver’s Mini Mart uses a cartoon beaver with “wide eyes and a smile” and the color red, which resemble its federally registered trademarks, and is seeking to stop the use of the name and logo, remove related materials, pay damages, and surrender profits.
• Beaver’s Mini Mart, operating since 2017 and located about 16 miles from Buc-ee’s first Ohio location, has received community support amid backlash against Buc-ee’s for targeting a long-established local business.
• This lawsuit is part of a pattern, as Buc-ee’s has previously pursued legal action against other businesses over alleged trademark infringements involving its beaver mascot.
• Both Buc-ee’s and Beaver’s Mini Mart have been contacted for comment but have not publicly responded.