Burger King CEO Dunks On McD's Counterpart By Eating Burger Like He's Had One Before
OutKick • • business
Key Points:
- Burger King’s CEO recently took a playful jab at McDonald’s CEO by showcasing his skill in eating a burger, coinciding with Burger King’s upcoming revamped Whopper release.
- McDonald’s had earlier promoted their new Big Arch burger with a video featuring CEO Chris Kempczinski, which was widely mocked for his awkward burger-eating style.
- The exchange signals a potential revival of the lighthearted corporate rivalry reminiscent of the historic Cola Wars, this time playing out on social media.
- Burger King’s CEO’s video included a scripted moment about needing a napkin, which some viewers saw as a staged attempt to add humor to the jab.
- McDonald’s is expected to respond soon, possibly with efforts to demonstrate
