BuzzBallz, High-Alcohol Mixed Cocktails, Are Taking Over Gen Z
The New York Times • • general
Key Points:
- BuzzBallz are hard drinks packaged in bottles resembling phosphorescent billiard balls, containing about 15% alcohol by volume, which is more than double the average beer.
- The drinks have gained popularity among Gen Z, with many teenagers, including the daughter of Lucy Rocca from Sheffield, England, consuming them at social gatherings.
- Lucy Rocca, who runs a sobriety group, became alarmed after learning about her daughter's use of BuzzBallz, recalling her own struggles with similar sweet, flavored alcoholic beverages during adolescence.
- Since their introduction in 2009, BuzzBallz have become widely available at college parties, convenience stores, and social events, known for being portable, flavored, and affordable.
- The brand experienced significant growth, ranking as the No. 2 prepared cocktail brand in dollar growth in early 2024, was acquired by Sazerac the same year, and Forbes estimated its annual revenue at around $500 million.
