Caitlin Clark inks multiyear brand deal with DICK'S Sporting Goods
Fox Business • • sports
Key Points:
- Caitlin Clark has signed a multiyear exclusive partnership deal with DICK’S Sporting Goods and Foot Locker, marking the first time either company has signed an athlete as a brand partner.
- The collaboration will include national and global campaigns, custom promotions for Clark’s signature footwear and apparel, fan activations, appearances, and community programming to engage sports fans.
- Clark is coming off a record-breaking third WNBA season, setting new league records for most points scored in a single season and achieving historic playoff performance milestones.
- DICK’S Sporting Goods executives highlighted Clark’s ability to inspire fans across multiple sports and emphasized the partnership’s potential to bring more people closer to the game of basketball.
- Clark’s rising stardom is credited with contributing to the WNBA’s recent growth, alongside other prominent players, and aligns with DICK’S mission to use sports to build confidence and create opportunities for youth.
