California fruit farmers’ free nectarine giveaway shut down by authorities due to huge crowds
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California fruit farmers’ free nectarine giveaway shut down by authorities due to huge crowds

Yahoo business

Key Points:

  • California farmer Cesar Mora gave away 125,000 pounds of nectarines for free after being blocked by agriculture giant Giumarra from selling or packing his crop amid a legal dispute over ownership.
  • The giveaway attracted massive crowds, leading to a temporary shutdown by the California Highway Patrol due to safety concerns from long lines of cars at the farm.
  • Mora received cease and desist and preservation of rights letters from Giumarra demanding he stop the giveaway and account for all distributed fruit, which he publicly challenged as unjust.
  • The ongoing legal battle involves Giumarra claiming ownership of the fruit variety and suing Mora for breach of contract, while Mora countersues for fraud and misrepresentation.
  • Despite the conflict, Mora expressed gratitude to the community for their support and emphasized his refusal to yield to what he called a "false king" in the dispute.

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