Callaway, Good Good Golf apologize for ad in which a man shoves a woman to the ground over a driver
Key Points:
- Callaway and Good Good Golf faced backlash after a joint ad showing a man shoving a woman to the ground over a golf driver was criticized for trivializing domestic violence.
- The controversial video, posted by Good Good Golf and featuring co-founder Garrett Clark and content creator Alexis Miestowski, was deleted shortly after its release, with Good Good Golf issuing an apology.
- Callaway acknowledged approving the ad before its posting, called the approval a mistake, and condemned domestic violence and threatening behavior in a public statement.
- Both companies announced investigations into the incident, with Callaway implementing changes to its approval process to prevent similar issues in the future.
- Good Good Golf, originally a YouTube channel turned golf sponsor, is the title sponsor of an upcoming golf championship set for November.