'CBS Mornings' ratings hit historic June low under Bari Weiss overhaul: report
Key Points:
- CBS Mornings is on track to record its worst June ever, averaging about 1.7 million viewers and 275,000 adults aged 25-54, continuing a trend of declining ratings that includes the worst May and first quarter on record.
- The firing of veteran “60 Minutes” correspondent Scott Pelley corresponded with an immediate drop in CBS Mornings' viewership, sparking concern among network executives.
- Despite ratings challenges, some CBS insiders argue that the struggles predate Bari Weiss’ leadership and note that the show has long trailed competitors like NBC’s Today and ABC’s Good Morning America.
- Guest-host Elisabeth Hasselbeck’s recent appearances boosted ratings significantly, with increases in total viewers and key demographics, highlighting ongoing efforts to find a permanent third host after Tony Dokoupil’s departure.
- CBS News continues to face internal turmoil following Weiss’ controversial overhaul, including staff revolts at 60 Minutes triggered by multiple high-profile firings, while the network has not commented on the situation.