Chanel Is Buying Charvet, the World’s Oldest Shirt Maker
The New York Times • • entertainment
Key Points:
- Chanel has acquired Charvet, a prestigious Parisian maison known for bespoke men's shirts, ties, and pajamas, marking the luxury brand's expansion into menswear-adjacent offerings.
- Bruno Pavlovsky, Chanel's president of fashion, emphasized a gender-agnostic approach, noting that both men and women are clients of Charvet, and hinted at the potential rise of haute couture for men.
- Although Chanel does not plan to launch a dedicated men's wear line, it has engaged male brand ambassadors like ASAP Rocky and Pedro Pascal to support its broader appeal.
- The acquisition aligns with Chanel's strong financial performance, reporting $19.3 billion in revenue and $4.7 billion in operating profit in 2025, bolstered by the creative direction of Matthieu Blazy.
- This strategic move reflects Chanel's effort to diversify its offerings while maintaining its core identity as a leading luxury brand for both women and men.
