Channing Tatum's Free Association Live Banks $45 Million Capital Raise
Variety • • general
Key Points:
- Channing Tatum’s experiential business, Free Association Live (FA Live), has raised $45 million in debt and equity financing to expand the "Magic Mike Live" theatrical revue globally, following successful runs in London and Las Vegas.
- The fundraising includes strategic investment from Alignment Growth, led by Jeff Bewkes and Kevin Tsujihara, and debt financing from East West Bank, supporting plans for new shows in New York, Australia, and multi-year tours across Asia and Europe.
- Since its 2017 debut, "Magic Mike Live" has entertained over 2 million guests with more than 6,000 performances worldwide, and Tatum has personally invested in the latest funding round, with the company operating independently from his film and TV ventures.
- FA Live aims to leverage its live entertainment infrastructure to develop new intellectual properties and innovative audience engagement formats, reflecting a broader industry trend toward immersive experiential entertainment.
- The company is also developing a new live show based on the "Step Up" film franchise in collaboration with Lionsgate, scheduled to debut in 2027.
