Chicago billboard welcomes Los Angeles Rams with cold message
NBC 5 Chicago • • sports
Key Points:
- Chicago is preparing for cold weather with wind chill values expected to drop into the single digits during Sunday's divisional round NFL game between the Bears and the Los Angeles Rams.
- A Chicago billboard on the Kennedy Expressway, created by ad agency Schafer Condon Carter and Old National Bank, humorously challenged Rams fans to "lick the goal post" as a cold-weather welcome.
- The billboard message is temporary, displayed on Saturday and scheduled to be taken down later in the day, with a new message possibly replacing it.
- The playful billboard aims to highlight Chicago's harsh winter climate, which may be unfamiliar and challenging for the Los Angeles team and their fans.
