Chick-fil-A launches 80th anniversary marketing campaign
CNBC••general
Key Points:
- Chick-fil-A is celebrating its 80th anniversary with a major yearlong marketing campaign featuring retro packaging, collectible cups, themed merchandise, and a chance to win free food for a year through the Golden Fan Cup promotion.
- The campaign, dubbed "newstalgia," aims to blend nostalgia with fresh experiences to attract both longtime customers and newcomers amid a restaurant industry facing declining traffic and slower sales growth.
- Despite slowing system sales growth to 5.4% in 2024, Chick-fil-A is avoiding traditional value wars and instead focusing on unique promotions, including permanent menu additions like frosted sodas and floats, and limited-time vintage-inspired packaging.
- Founded in 1946 and still family-owned, Chick-fil-A is the third-largest
