Chipotle Is Testing A New Menu Item And It's Giving Us Major Chick-Fil-A Vibes
The Takeout • • business
Key Points:
- Chipotle is test-marketing crispy fried chicken as a new protein option in California, aiming to improve its image by adopting a strategy similar to Chick-fil-A, which is highly regarded for value and quality.
- The new crispy chicken option is reportedly not very spicy, tastes like fried chicken, and is priced higher than Chipotle’s regular chicken, with no confirmed plans for a nationwide rollout.
- Social media reactions are mixed, with some influencers excited about the new offering, while others criticize it for making Chipotle less healthy and question potential allergen concerns.
- A Reddit reviewer gave the crispy chicken a low rating, describing it as lacking crispiness and flavor, suggesting the dish may not meet customer expectations.