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Chipotle opening first restaurant in Mexico
CNBC • • general
Key Points:
- Chipotle will open its first restaurant in Mexico on Thursday in San Pedro Garza García, Nuevo León, as part of a partnership with Mexican restaurant group Alsea.
- This opening marks the beginning of a broader expansion plan, including a future rollout in Mexico City scheduled for 2027.
- CEO Scott Boatwright emphasized respect for Mexico’s culinary heritage and confidence in local demand for Chipotle’s customizable, freshly prepared food.
- The Monterrey area was selected due to its strong economy, growing population, and status as a business and innovation hub; the new location will offer the same menu as U.S. stores.
- Chipotle aims to open 350 to 370 new restaurants this year, using international partnerships like the one with Alsea to drive growth after a stagnant period.
