Chris Hansen Buys Ads Before Every Screening of A24’s ‘Primetime’
The Hollywood Reporter • • entertainment
Key Points:
- Chris Hansen, known for hosting To Catch a Predator, has purchased preshow advertising on all screens showing the upcoming film Primetime, which stars Robert Pattinson as Hansen.
- In the ad, Hansen directs audiences to his streaming network TruBlu, featuring predator investigations similar to those that made him famous.
- Primetime, a dark film about Hansen’s work confronting suspected sex predators, premieres at the Venice International Film Festival on Sept. 5 and opens widely on Sept. 25.
- Hansen declined to see the film due to a legal agreement barring him from suing A24, and he is currently consulting attorneys about his options after the release.
- The ad includes Hansen’s signature catchphrase and a QR code linking to TruBlu, but a planned disclaimer labeling the film as a “Hollywood fantasy version” was removed over concerns about A24’s reaction.
