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Christopher Nolan's 'The Odyssey' Movie Is Making Gen Z Listen to the Book
Variety • • general
Key Points:
- Christopher Nolan’s film adaptation of "The Odyssey" grossed $264.1 million worldwide during its opening weekend, receiving critical acclaim and generating significant Oscar buzz.
- The movie’s popularity has driven a 76% increase in sales of Homer’s original book across all editions this year, according to Circana BookScan data.
- Spotify reports that audiobook streams of "The Odyssey" have surged dramatically, with over 43 years of continuous playback across 91 editions in 10 languages.
- On the film’s opening day, audiobook listens jumped more than 500%, with post-premiere listens projected to rise about 680%, especially among younger and male audiences.
- Lena Yang, Senior Editor for Audiobooks at Spotify, highlights that the film has helped introduce this classic tale to new audiences through the audiobook format.
