CJR’s Old Navy Collab Is All You Need This Spring
Key Points:
- Since Zac Posen took over at Gap, Inc. and Old Navy, the brands have seen significant changes, including expanding Old Navy's activewear line and launching designer collaborations, such as last year's with Anna Sui and the latest with Christopher John Rogers.
- Christopher John Rogers, known for his vibrant, high-volume designs and worn by celebrities like Michelle Obama and Cardi B, collaborated with Old Navy to reinterpret classic American styles using bold colors, prints, and cotton fabrics.
- The collection emphasizes inclusivity with diverse silhouettes and colors, aiming for wearability regardless of identity, body, or ability, exemplified by the campaign featuring Kimora Lee Simmons and her daughters.
- Zac Posen highlights the collection's joyful, expressive spirit and sophisticated use of color blocking, with standout pieces including a tactile tote, stretchy jersey items, and textured jeans.
- Old Navy's designer collaborations are carefully chosen to bring creativity and joy to the brand, with plans to continue such partnerships following the success of Anna Sui and Christopher John Rogers.