Clay Matthews' face went viral after crazy TMZ photos. Here's what's going on
USA Today • • sports
Key Points:
- Clay Matthews participated in a humorous ad campaign for the revamped Caesars Sportsbook app, featuring doctored photos with exaggerated facial features that went viral over Labor Day weekend.
- The campaign, called "we've had some work done," coincided with the kickoff of the 2026 NFL season and showcased Matthews—nicknamed "Gigaclay"—with prosthetics enhancing his jawline and cheekbones, though he did not undergo any actual cosmetic surgery.
- Matthews embraced the comedic nature of the campaign, describing it as "comedy gold" and a fun way to highlight the app's transformation or "glow-up."
- For the video portion, Matthews worked with professional prosthetic artists, gaining newfound respect for the makeup process involved in Hollywood productions.
- The campaign aims to entertain viewers while promoting the Caesars Sportsbook app's new features and refreshed look.
