Cleveland Sirens reveal name and logo as 2028 WNBA expansion team
The New York Times • • sports
Key Points:
- Cleveland will introduce a new WNBA franchise, the Cleveland Sirens, debuting in 2028 with a fresh identity separate from the former Cleveland Rockers.
- The Sirens will play at Rocket Arena, sharing facilities with the NBA’s Cavaliers, including a converted 55,000-square-foot performance center.
- The team’s branding, inspired by Lake Erie and the mythological siren, emphasizes progressiveness and regional pride, with a blue color palette reflecting the lake’s gradient and a logo symbolizing sound waves.
- The Sirens are the 16th WNBA team, joining a rapidly expanding league with new franchises awarded to Detroit and Philadelphia for 2029 and 2030.
- The organization has established partnerships, including with the Cleveland Clinic for female athlete research, and plans community-focused initiatives alongside honoring the legacy of the Rockers through alumni programs.
