AI Image
Conagra Brands Discontinues Celeste Frozen Pizza After Nearly 60 Years
TODAY.com • • business
Key Points:
- Conagra Brands is discontinuing Celeste Pizza as part of its SKU rationalization and focus on more profitable brands, announced during their fiscal 2027 first quarter earnings call.
- CEO John Brase described the decision as "bold," highlighting the company's strategy to exit small, unprofitable brands, which sparked nostalgic reactions from fans on social media.
- Celeste Pizza was named after Celeste Lizio, who emigrated from Italy in the 1930s and built a family food business that evolved into a popular frozen pizza brand acquired by Quaker Oats in 1969.
- Although the frozen pizza line is ending, Celeste’s legacy continues through Clara’s restaurant in Woodridge, Illinois, opened by her daughter Clara and son-in-law in 1987 and still operating today.
