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Cracker Barrel sells Maple Street Biscuit Co.
Jacksonville Daily Record • • business
Key Points:
- Cracker Barrel Old Country Store Inc. sold its downsized Maple Street Biscuit Co. chain to Louisville-based Biscuit Belly, which plans to convert the Maple Street locations to its brand.
- Maple Street had 51 restaurants after closing 19 locations since spring 2025; Biscuit Belly is acquiring 34-35 of these sites, with the remaining 16 to be closed.
- Cracker Barrel acquired Maple Street in 2019 for $36 million and expanded it to 70 locations by early 2025 but began downsizing as its core business struggled and stopped reporting Maple Street’s financials.
- The sale is expected to result in noncash charges of $37 million to $39 million for Cracker Barrel, which aims to focus on its core brand and improve profitability.
- Biscuit Belly, currently with 15 Southeast locations, plans to grow to 60 locations by 2028 and will convert select Maple Street restaurants in Northeast Florida to its brand within 18 to 24 months.
