Dana White reacts to UFC White House ratings with global numbers still to come: ‘It’s the biggest thing that we’ve ever done’
MMA Fighting • • sports
Key Points:
- The UFC White House card attracted 17 million viewers globally, with 7 million average viewers in the U.S. on Paramount+, marking a significant success for the promotion.
- Dana White highlighted that about one-third of Paramount+ subscribers tuned into the event, and the full global viewership numbers are expected to be released soon, potentially making it the biggest UFC event ever.
- Despite the strong ratings, White is cautious about publicly celebrating due to both UFC and Paramount being public companies, which restricts him from disclosing certain details that could affect stock prices.
- White emphasized that the UFC has delivered on its promises since the ESPN deal ended and hinted at even bigger achievements in the upcoming years, urging fans to judge the promotion’s progress by 2027.
- While the UFC White House card viewership is impressive, it is still unlikely to rival the Super Bowl’s ratings, but it represents a major milestone for the sport of mixed martial arts.
