David Decker Lands Top Content Sales Role At Skydance

Key Points:

• Skydance has appointed David Decker as President, Content Sales; Jay Askinasi as Chief Revenue Officer, Advertising; and Ray Hopkins as President, Distribution, all reporting to JB Perrette, Co-Chair & Chief Business Officer of Skydance TV and Skydance DTC.
• David Decker, formerly President, Content Sales at Warner Bros. Discovery, will manage sales of Paramount and WBD television libraries to international broadcasters, streamers, and U.S. third-party platforms, ahead of Mipcom.
• Ray Hopkins, with nearly 40 years of experience and a 13-year tenure at Paramount and CBS, will oversee distribution negotiations with pay-TV operators for Skydance’s cable networks and CBS, as well as handle separate negotiations for Warner Bros. Discovery and Paramount per a recent antitrust settlement.
• Jay Askinasi, previously Chief Revenue Officer at Paramount and formerly at Roku, will lead advertising revenue efforts, leveraging the combined portfolios of Paramount Skydance and Warner Bros. Discovery.
• The impact of these appointments on existing executives Kevin MacLellan and Don McGregor remains unclear, while JB Perrette emphasized the strategic opportunity to unite the companies’ strengths to innovate and grow in the media and entertainment industry.