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Decades-old frozen pizza brand ends production, leaving fans nostalgic
New York Post • • business
Key Points:
- Conagra Brands has ceased production of Celeste frozen pizzas, citing the brand's limited future profitability and aiming to streamline its product portfolio.
- The decision, revealed during Conagra's fiscal Q1 2027 earnings, reduced net sales by about 15 basis points but is expected to improve profit margins going forward.
- CEO John Brase emphasized the company's strategy to exit smaller, low-profit brands and simplify its core product assortment, which currently includes over 400 single-serve meal SKUs.
- Remaining Celeste pizza inventory will continue to be sold until depleted, but no new production will occur.
- The announcement has triggered nostalgic reactions on social media, with many longtime fans sharing fond memories of the budget-friendly frozen pizza.
