Designers are cringing at Tate McRae’s new single cover

Designers are cringing at Tate McRae’s new single cover

Creative Bloq • • entertainment

Key Points:

  • Singer Tate McRae released a teaser for her new single "Housewife," featuring a moody superyacht setting that has intrigued fans.
  • The single's branding uses an ultra light Helvetica font, a choice that has sparked strong reactions from designers and fans alike.
  • Some critics have harshly condemned the font choice as a "typographical sin," while others see it as a nostalgic nod to early 2000s pop album designs.
  • The debate highlights ongoing tensions in pop music design between modern trends and retro influences, with ultra light Helvetica being a particularly controversial typeface.

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