'Devil Wears Prada 2' Banking $10M+ Previews

Key Points:

• The Devil Wears Prada 2 has started strong with $10 million in previews as of 2 PM on its opening day, showing promising early momentum compared to recent major releases like Thunderbolts and The Little Mermaid.
• Presales reached $20 million, comparable to male-skewing blockbusters like Project Hail Mary and Dune: Part Two, with tracking estimates projecting a $73-$80 million opening weekend driven by a female audience.
• The film holds a 78% certified fresh rating on Rotten Tomatoes, surpassing the original 2006 film’s 75%, and social media buzz is notably high, indicating positive word of mouth ahead of its wide release.
• Overseas, The Devil Wears Prada 2 is expected to contribute to a $180 million global opening, with $100 million anticipated from international markets despite competition from local films such as China’s Cold War 1994.
• Exhibitors report robust advance ticket sales and strong engagement with themed promotional events, including Prada-branded experiences and giveaways, enhancing the moviegoing experience and boosting anticipation.