'Devil Wears Prada 2' To Stun With $180M Global Opening

Key Points:

• The Devil Wears Prada 2 is projected to open domestically between $73 million and $80 million, with a potential $180 million global debut, driven by strong international demand and 100% offshore footprint.
• U.S. and Canada presales of $20 million outpace recent openings like Project Hail Mary and Dune: Part Two, underscoring high anticipation for the sequel arriving nearly 20 years after the original.
• The film reunites key cast and director David Frankel, targeting primarily female audiences with promotional partnerships involving L’Oreal, Dior, Mercedes-Benz, and Diet Coke, alongside a new single by Lady Gaga and Doechii featured in the movie.
• Devil Wears Prada 2 will dominate premium large-format screens with 1,000 venues including Dolby, ScreenX, and D-Box/Motion, with previews starting Thursday afternoon ahead of its Friday release.
• The original 2006 film was a global hit with strong European and Asian box office results and two Oscar nominations, setting a nostalgic foundation that could boost the sequel’s performance internationally.