DIRECTV Modernizes Its Satellite Television System
| Cord Cutters News • • business
Key Points:
- DIRECTV is upgrading its main video delivery platform using Harmonic’s cloud-native VOS Media Software to manage the entire playout-to-delivery workflow for its satellite TV channels.
- The new unified system integrates key functions such as content ingest, scheduled playout, ad insertion, branding, encoding, and statistical multiplexing, all running within DIRECTV’s private data center.
- Enhanced advertising capabilities allow ad insertion on high-value content like live events and pay-per-view, potentially increasing revenue while maintaining smooth channel operations.
- The software-based approach aims to reduce operating costs, improve scalability, and maintain broadcast-quality video with advanced AI-driven encoding and compression technologies.
- This upgrade reflects a broader industry trend toward software-defined video infrastructure, enabling DIRECTV to streamline operations, respond flexibly to programming changes, and stay competitive amid evolving viewer expectations.
