Disney+ and Hulu raise prices by up to 13 percent after doubling profits
Ars Technica • • entertainment
Key Points:
- Disney+ and Hulu have increased prices for their standalone ad-free plans by 13%, from $19 to $21.50 per month, and their ad-supported plans from $12 to $12.50 per month.
- Bundle prices also rose, with the Disney+ and Hulu ad-free bundle increasing from $20 to $22 per month, and the Disney+, Hulu, and ESPN Select bundles with and without ads rising by $2 to $4.
- Hulu + Live, which includes live cable channels, saw a significant $10 monthly price increase.
- These hikes mark the fourth consecutive year of price increases for both Disney+ and Hulu since their launches, reflecting Disney's focus on streaming profitability amid strong revenue and operating income growth.
- Despite the price increases, Disney+ and Hulu remain more expensive than Netflix’s basic plans unless customers opt for premium features like 4K or HDR, and the changes may encourage more subscribers to choose bundles to reduce cancellations.
