Disney Failed to Buy James Bond, Twitter and Apple, Says Bob Iger
Variety • • entertainment
Key Points:
- Bob Iger revealed in a Financial Times exit interview that during his tenure as Disney CEO, he aimed to acquire major franchises including Pixar, Marvel, Star Wars, and James Bond, though the latter ultimately went to Amazon.
- Pixar was Iger’s top priority, and its acquisition in 2006 for $7.4 billion significantly revitalized Disney’s creative outlook and business prospects.
- Iger was also close to purchasing Twitter from Jack Dorsey to use it as a global distribution platform for Disney, but he backed out at the last minute, leading to Elon Musk’s acquisition instead.
- Disney and Apple held preliminary talks about a potential merger, which Iger described as potentially "truly transformational," but the discussions did not progress due to Apple’s lack of strong interest.
