Disney NFL Apparel Collection: Shop Online

Disney NFL Apparel Collection: Shop Online

Variety entertainment

Key Points:

  • Disney has partnered with the NFL, Champion, and Fanatics to launch a new apparel collection that pairs each of the 32 NFL teams with characters from Disney, Pixar, Marvel, and Star Wars, such as Darth Vader representing the Las Vegas Raiders and Captain America for the New England Patriots.
  • The collection includes T-shirts, crewnecks, and fleece for men, women, and kids, with prices ranging from $29 to $119.99, and is available through Disney Store, Fanatics, NFL Shop, and select Lids locations.
  • Designers matched characters to teams by considering franchise history, hometown, colors, nicknames, and fan culture, resulting in thoughtful pairings like Thor for the Minnesota Vikings and Pluto for the Cleveland Browns' "Dawg Pound."
  • The collaboration debuted partially at Fanatics Fest NYC in July and is part of Disney and ESPN's "Year of the Super Bowl" initiative, leading up to Super Bowl LXI at SoFi Stadium in Los Angeles in 2027.
  • This initiative reflects Disney and ESPN’s growing involvement with the NFL, coinciding with ESPN’s first-ever Super Bowl production to be broadcast on both ESPN and ABC.

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