Disney Plans More Short-Form Content, Investment In Original IP
The Hollywood Reporter • • entertainment
Key Points:
- Under CEO Josh D’Amaro, Disney is focusing on short-form content, introducing vertical videos on Disney+ and ESPN apps to drive deeper engagement, especially targeting Gen Alpha, the newest generation of Disney fans.
- Disney plans to expand creator-driven content like Predator and Lilo & Stitch on its streaming platforms and ensure its intellectual property (IP) is prominently featured across social media platforms.
- Dana Walden, newly appointed president and chief creative officer, will oversee a streamlined organization combining Disney’s streaming, film, television, and games businesses to accelerate decision-making and cross-promote franchises.
- The company aims to invest in existing franchises like Zootopia while taking creative risks to develop new IP, citing Pixar’s upcoming film Hoppers as an example of potential new content.
- Disney is centralizing television programming across Disney+ and Hulu to optimize content distribution, expand reach, and maximize monetization, with a focus on enhancing fan engagement and long-term brand strength.
