Disney sued over facial recognition technology at California parks
NBC News • • entertainment
Key Points:
- A class action lawsuit has been filed against The Walt Disney Co. alleging inadequate disclosure and lack of transparency regarding Disneyland’s use of facial recognition technology at park entrances.
- The suit, led by plaintiff Summer Christine Duffield, claims Disney collects biometric data without proper consent and seeks at least $5 million in damages.
- Disney states the technology is optional, used to facilitate re-entry and prevent fraud, with data deleted within 30 days, and alternative non-facial recognition entrances are available.
- The lawsuit argues that guests should provide explicit written consent to use facial recognition and criticizes the park’s small, easily overlooked signage about the technology.
- The case highlights broader concerns about privacy and civil rights implications related to biometric data collection in public spaces.