Doomsday' Teasers Hit 1 Billion Combined Views
The Hollywood Reporter • • entertainment
Key Points:
- Marvel Studios took an unusual approach by releasing the Avengers: Doomsday teaser exclusively in theaters before making it available online five days later, followed by three more weekly theater-only teasers.
- This strategy resulted in over 1.02 billion combined organic online views for the four teasers, with social engagement averaging 188% higher than typical Marvel releases and setting records on Instagram and TikTok.
- Despite early pirated versions circulating, the teasers generated significant buzz and 16 organic trends on social media platforms, demonstrating strong fan enthusiasm without featuring Robert Downey Jr.'s Doctor Doom.
- The success of this campaign is seen as a continuation of Marvel's innovative marketing, linking narrative elements across trailers and building anticipation for Avengers: Doomsday
