Doritos at $7 a Bag Ended Up Costing PepsiCo Billions
Bloomberg.com • • business
Key Points:
- Frito-Lay experienced its first revenue decline in over a decade due to resistance to cutting snack prices.
- Walmart had been urging PepsiCo to lower prices on popular snacks like Doritos, Lay’s, and Cheetos for more than a year.
- High prices, with some chips exceeding $7 a bag and Doritos prices rising nearly 50% since 2021, led to a significant drop in sales at Frito-Lay.
- PepsiCo executives were aware of the negative sales impact caused by elevated snack prices.
 { path { fill: %23EEEFE9 } })
